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Why a Powder Drink Mix is better for you?

We get asked the question from time to time about why we provide our drinks in a powdered form instead of bottling it, so we thought it was worth a short post to share the details.

The simple reason is that it is the ideal way to not have to add anything artificial.

By providing it in a powdered form, we can provide only the ingredient you need for performance. Companies that provide bottled drinks must typically add artificial ingredients and/or binding agents to increase shelf life. That is why at Vite, we choose to provide all our drinks in a powdered form:
  • no artificial ingredients
  • no artificial sweetners
  • no binding agents
  • only simple ingredients
  • only ingredients you can pronounce

In addition, powdered drink mixes are much easier to transport as you can pack them with you on the go and don't have to worry about refrigeration. And since we use only the most high quality packaging to keep your product staying fresh, you can be confident that it will last as long as possible.
PRO TIP: To make your powdered drink mix last even longer and preserve freshness, don't store it on top of the fridge.

The heat and humidity can cause it to degrade faster which is why it is always recommended to store in a cool, dry place, like your pantry. The sell-by-date on powder drink mixes is usually several years depending on the natural ingredients. And even after that date, sometimes the product is actually still safe to consume if always stored properly. The main reason for sell-by-date on powdered drinks is more related to the fact that the flavor can start to fade over time.
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Jeremy Schwab

Dad to two boys, Cycling Coach, USAC Cat2 Road Racer, and Chief Bottle Washer @ Vite Nutrition.